Gymnasts from Atlantic Gymnastics Training Center. Portsmouth, NH
Gym Momentum posts all articles on twitter but also to send out quick information and link to other articles that and posts that I think Gym Momentum followers may be interested in. As a middle age guy- I am never 100% confident that I am using Twitter most effectively to generate interest and traffic.
Hootsuite is the platform that I use to schedule tweets. It is easy and pretty intuitive. As a bonus- they post some great articles on marketing. Kristina Cisnero is Hootsuite’s Inbound Marketing Specialist. Each day she focuses on bringing small businesses valuable content on social media marketing. She posted a great piece recently on ways to increase twitter engagement.
You Can’t Spell ‘Twitter’ without ‘Wit': How to Write a Tweet To Engage Your Audience
A study done by researchers at Cornell University, backed by the National Science Foundation and Google, found that style may trump substance when it comes to Twitter popularity. This research found that including an engaging call to action at the beginning of the Tweet—for example, “please retweet, retweet, plz, pls”—can increase people’s engagement rate on Twitter. Now, what does this mean for US?
Recently, Hootsuite (HS) conducted its own Twitter experiment to see what its followers found engaging. They found that knowing more about their audience, using images, and taking some risks really helped boost its Twitter engagement rate (TER). This helped them increase their TER by 180% in two months.
How well do YOU know your audience?
Researchers at Cornell gathered their findings and created a tool that uses an algorithm to automatically learn what kind of wording works better for Tweets. This tool, however, may not work for everyone because it still doesn’t factor in humor or personality—which they (HS) found was a key factor in how we increased our own TER.
Cornell University’s tool is a great start on learning what kind of content to use in your Tweets. But since Hootsuite’s experiment yielded some findings that weren’t accounted for by university researchers, they decided to add to this research. They’ve put together a template to help you know how to write a tweet that people will want to engage with.
Here’s a template demonstrating how to write a Tweet:
Breaking down this how to write a Tweet template:
You’re probably thinking, “Great, a template, but what does this template mean?” Don’t worry, I’ve put together 4 key takeaways that will explain the graphic and teach you to write engaging Tweets.
Write engaging content that speaks to your audience
The first part of your Tweet should be around 90-100 characters. This text should be engaging, show off your brand personality, and include a call to action. Yes, Twitter’s character limit is 140; however, if you’re going to ask people to retweet your Tweet, make sure you leave enough room for them to add ‘RT’ to the body of the Tweet.
Include a URL (or a shortened URL)
For majority of businesses, Twitter is used to drive their followers to their website, or to a landing page. If this is your goal, make sure to include a URL in your Tweet. Better yet, include a shortened URL, using a URL shortener like ow.ly, so you can track click-through rate and save your character count. Make it easy for people to get to your gym’s web page or the event you are hosting.
Wrap up your Tweet with a hashtag
Increase the reach of your Tweet by using a relevant hashtag. Hashtags will increase your Tweet’s visibility on the network, and help you join the bigger discussion going on around the topic. For most reading this you are going to be tweeting about GYMNASTICS. #gymnastics, #preschool, #tonyisfunny
Include an image, a GIF or a video
Still images, GIFs, and now videos can dramatically increase the engagement rate for your Tweets. Make sure the images that accompany your Tweet are relevant and high-quality. There is really no more VISIBLE sport than gymnastics. Include photos and videos in your tweets.
Crafting Tweets doesn’t have to be as daunting as it seems. Just remember to always have your audience in mind whenever you’re writing a Tweet, and you’ll see your Twitter engagement rate rise. The best way to know how to write a Tweet to suit your audience is through practice, tracking, and constant improvement based on your engagement metrics. Happy tweeting!
How do you compose your Tweets? Hit me on twitter @gym_momentum and let me know!
Get A YouTube channel!
While the quality of YouTube comments can be questionable, YouTube drives the most engaged traffic, according to a new study from Boston-based content-sharing Shareaholic. Meaning, YouTube users can be some of the most desirable customers a brand can have. We are the most visual sport out there. Why is someone going to READ about gymnastics when they can watch it!
Video watchers are especially engaged and are more receptive to links within video descriptions, the study says. YouTube produced the lowest average bounce rate (about 43 percent), the highest pages per visit (2.99) and the longest visit duration (just under four minutes) the study reports. Viewers are used to spending a lot of time watching video, so what’s one more click to them?
While Google+ and LinkedIn don’t rake in the social referrals, the ones they do get are solid. Google+ users on average spend more than three minutes clicking things shared by their connections and bounce about 50 percent of the time. LinkedIn users normally spend more than two minutes on each link.
The time you spent crafting the perfect tweet and Facebook post amount to similar bounce rates (56 percent), pages per visit (just over two), and time on site (two minutes).
And Pinterest, while pleasing to the eye, only heeds a little more than a minute on a site post-click.
The social media landscape is evolving rapidly, and therefore, your social media marketing strategy cannot remain static. Instead, it’s important to reevaluate business goals, social media campaigns, platform results and revise your strategy at least once a year. Since the gymnastics business is largely around the school year, it may be a good idea to re-think your strategy with dates that follow the school schedule.
Being aware of trends in the social sphere can help you design better strategies, apply the most effective tactics and choose where to invest your staff as well as financial resources. Here are the top five social media trends every entrepreneur needs to think about for 2014 and beyond:
1. Diversify. You’ve probably seen headlines about Facebook’s algorithm changes. If you currently operate a brand or business page, one study found that only six percent of followers currently see your posts. Experts suggest that that number will continue to plummet, eventually reaching one percent.
This bid by Facebook is aimed at increasing advertising dollars. But it highlights a potential weakness in many business’ social strategies: overdependence on any single platform puts you at the mercy of that platform’s whims. Whether it crashes or simply changes its rules, too much is at stake.
2. Google+ is for real. If there’s one social network businesses should pay specific attention to, it’s Google+, which is already playing a more important role in Google’s organic ranking algorithm. I expect this trend will continue.
To the surprise of many across the SEO industry (search engine optimization), Google’s Matt Cutts confirmed in a recent video that Facebook and Twitter have no impact on SEO rankings as a result of crawling and accessibility issues. So it stands to reason that if Google wants to use social signals for organic search rankings, it could easily mine Google+ data, where its crawler access is unhindered.
Google+ is also the best way to get access to Google Authorship, which will play a huge role in SEO by the end of the year. Google Authorship helps the search engine identify your content, attribute it to the correct author and build a portfolio for each author that may include what many are calling “Author Rank” — algorithmic scoring based on author expertise and publishing history.
In most cases, an image of the author appears next to their content in search results, which also increases visibility and click-through rates.
3. Integration of social media, SEO, and content creation. The online marketing industry is moving away from the idea that social media, SEO and content marketing happen in isolation. Social media marketing decisively impacts how content is seen and shared.
Content creation and marketing have direct implications for your SEO performance — especially in light of Google’s latest algorithm updates. It’s important that you think of the three pillars of online marketing — SEO, content and social media — as a system that works synergistically to increase visibility, build your brand and ultimately garner customers and sales.
4. Visual content will win. An estimated 63 percent of social media comprises imagery. As such, visual platforms are playing an increasing role in social media for businesses. One study found that 29 percent of Pinterest users bought an item after posting or re-pinning it on the network.
Video content is also hotter than ever, with the addition of networks like Vine and Instagram featuring microvideos. Infographics are another effective promotion tool for businesses with both a bounty of data and absorbing stories to tell.
Not every platform will be right, but spending the time to find the visual angle to your business’ story and experimenting with different content formats can help revitalize your social media marketing strategy.
5. Social media as a brand builder. Social media channels should be managed according to a brand-oriented approach. Building your brand on any platform impacts your SEO and improves sales over the long term.
Are the visuals of your social media accounts consistent with the rest of your visual branding? Is your account name or any other copy branded? Are you regularly filtering your status updates to ensure they’re on-message and consistent with the overall brand that you’re building? Focusing on building your brand through your social interactions should be a key focus this year.
If evolutions in social media have taught us anything so far this year, it’s that entrepreneurs with flexible and engaged approaches will have the highest ROI. Take the time to understand general trends and focus on core goals, but also take action to experiment with specific tactics that will grow and change as your business evolves.
You check it.
50 times a day—usually between events or during break—and use it to follow everyone from your best friends to your favorite gymnasts (and I hope you follow me @tretrosi and @gym_momentum). But how much do you really know about Twitter, and the people behind it?
At the SXSW conference in Austin earlier this month, Kevin Weil, Twitter’s Vice President of Product, Revenue, revealed the surprising reasons his company has been so successful—and what you can learn from Twitter’s big ideas.
1. The company follows a secret code …
… but Weil will reveal it anyway. “We think there are really four things that make Twitter unique: that it’s public, live, conversational, and widely distributed,” he says. “Everything we’re doing now and in the future is in service of those things.” Recent examples include showing photos and videos in timelines—rather than users having to click to see the images—and introducing Vine last year. “Vine is a great example of those four things applied to video—people sharing their lives and their creativity in 6-second loops—and it’s almost become its own sort of art form. We love what we’re seeing there.”
2. The brains behind the brand break a sweat together.
Twitter seems to roll out new features at lightning-speed—which makes sense, since its HQ is made up of highly active athletes. Weil, for example, usually runs 8 to 12 miles in the morning—often with his coworkers. “My morning run is an opportunity to connect with friends and colleagues, or if I’m alone, it’s an opportunity to collect my thoughts and plan for the day,” he says. “Running gives me balance, and leaves me with energy and enthusiasm for the coming day in the office. Twitter is a wonderful place to work, and extremely high-energy. Being a long-distance runner helps me keep up with my coworkers!”
3. They strive to stay head of the tech curve.
Weil has a big prediction for where technology is headed: “I think we will see various forms of Internet-connected devices and sensors become so prevalent that they fade into the background of everyday life,” he says. “Cell phones already have, and the world is massively different than just 7 years ago because we each carry in our pockets an always-on connection to the rest of the world. Wearables are another example of this, and they’re clearly in their infancy. I can’t wait to have more real-time information about myself, my health, and my fitness from wearables. I’m looking forward to what the future holds.”
4. They can’t function without collaboration.
Weil’s favorite business motto: “Strong opinions, weakly held.” In other words, Twitter rose to be one of the most popular services around because the company valued collaboration. “We work every day to create new experiences for hundreds of millions of users, and it’s important to be bold, to be willing to suggest and defend big ideas,” Weil says. “But it’s equally important to have the humility to ask questions, to welcome others challenging your ideas, to look honestly at data whether it supports or refutes your idea, and ultimately to learn from our users.”
I personally started viewing Twitter and other Social Media at first like at novelty. But now it is an integral part of my marketing plan. Marketing, like gymnastics, is a dynamic environment. You are moving forward or backward. There is no such thing as staying the same.
I recently was asked to MC the University of Calgary International Cup. The FIRST thing I did was start using a hashtag (#UCIC) to encourage the audience and the athletes to get involved before, during and after the competition. I look forward to growing this at future competition.
How do you use Twitter?
What has been your most successful post on social media?
Share your thoughts, keep the momentum going!
I have always believed in a few cliches
Actions speak louder than words
Lead by action
When I was teaching in an elementary school I told the kids to BE A VERB.
A very clever student said asked if “delinquent” was a verb.
I said NO, it was an adjective. But, I pointed out, that “detention” could be used as a verb.
The moral is that we need to be active in our coaching. Our gymnasts do not want us to just talk and talk. Drs Joe and Sue Massimo point out that one of the things our athletes want out of us is MINIMAL VERBIAGE. I do not know if it is an AMERICAN thing or just a coaching thing but we seem to believe that why should we say something in 5 words when we can use 50?
So for New Years- Try Being a TWITTER COACH.
As you know the goal of Twitter is get your message across in 140 characters or less. Over the years some of the best coaches I have seen are what I now call Twitter Coaches. Great coaches are great teachers. They get their message across in a very succinct on point manner. Seldom do great coaches speak in paragraphs, they speak in sentences that are very direct and intended to elicit a specific behavior.
– Tell your gymnasts what correction they need to make without a lengthy speech.
– Give them a correction NOT an observation.
example: A professional says “you need to squeeze your left knee”.
A parent says “Your leg was bent”
– Keep your corrections to a minimum- A GOOD gymnast will only be able to make 1 correction in a routine.
-A GREAT gymnast may possibly be able to make 2.
If you give more, they probably won’t make ANY or each one a little.
As a rule, take your gymnasts AGE and realize you have you have that in SECONDS to make your correction. A 12 year old has about 12 seconds of attention to make a correction. A 5 year old has about 5 seconds. (ALL BOYS are 5!)
Be a twitter coach and improve your coaching effectiveness. By the way follow me on Twitter @gym_momentum and @tretrosi.
It seems as though every year, there’s another college gymnastics team facing elimination. Just last year, Wilson College eliminated their team and Gustavus Adolphus was threatened. In 2011, Rhode Island College’s women’s and Cal Berkley’s men’s teams faced extinction, but were later saved by community outrage. In 2009, MIT’s men’s and women’s teams were eliminated. In 2008, URI announced their gymnastics team’s elimination. Now, Temple University has announced their decision to cut men’s gymnastics. And these schools are just a few of the many programs that no longer exist or risked no longer existing. Gymnastics is almost always one of the first sports on the chopping block when colleges and universities feel that budget cuts and other restrictions need to be made, but why? Gymnastics is growing in popularity but the opportunities for gymnasts to compete collegiately are shrinking year after year. Despite the dominance of USA gymnastics in the world with dozens of Olympic and World Championship medals from the past few years and the exponential growth of athletes participating in the sport, those who hold the power to make decisions in higher education seem convinced that gymnastics is a dying sport.
While it may be obvious to those involved with gymnastics that the sport isn’t dying, it may not be so obvious to those who don’t understand it. And let’s face it: gymnastics is not an easy sport to understand. Its concepts, skills, and scoring are difficult to grasp and comprehend, especially if one has never been involved in the sport in any capacity. Most people do not know the difference between a double back and a double full and couldn’t even pronounce Yurchenko or Tsukahara, let alone understand and differentiate between the two. They don’t get it, and I can’t really blame them. What I can find fault in is the inability to even try to understand it. Most college gymnastics programs are low on the totem pole of athletic priorities. They are poorly marketed, poorly funded, and set on the back burner in favor of the more “popular” sports. As a result, they don’t bring enough revenue and become candidates for elimination. But if you don’t water your plants and give them enough sunlight, how can you ever expect them to grow and blossom?
Saving collegiate programs is a cause I’m passionate about because I’ve lived it. In 2011, I was a junior at Rhode Island College and a captain of the gymnastics team when the school announced its plans to eliminate gymnastics at RIC, effective the 2011-2012 academic year (which would have been my senior year). Let me first preface my story with saying that I was never a naturally gifted gymnast. In all my years, I’ve encountered dozens of gymnasts whose natural ability for the sport astounds me, but I was never “that” kid. The sport didn’t come easy to me, and, like many gymnasts, my body was working against me via stress fractures in my back and other injuries. But what I didn’t have in natural talent, I made up for in passion and drive for the sport. I desperately wanted to compete in college, and I found a home in Division III gymnastics. Unlike Division I or II, Division III does not give athletic scholarships. I would have never made a Division I or II team, but after looking at several Division III programs, I decided on Rhode Island College due to its relatively close proximity to my home state of New Hampshire, its situation in the city of Providence, and its reasonable cost and wide array of majors. I’ll admit, my first two years at RIC were tumultuous. There was almost a revolving door of coaches and gymnasts, but by my junior year, I felt as though our program was gaining ground and stability. Our team had a lot of heart, passion, and love for the sport and for each other. We had several promising recruits lined up for the next season and things were looking up. And then, tragedy.
March 30th, 2011 was a day that I will never forget. My team was called into a meeting with the Athletic Director and we were told, “The good news is that we will be adding two more women’s sports to RIC. The bad news is that we are cutting gymnastics” as if the addition of two more sports that I had no interest in would somehow soften the blow. “Devastation” does not even begin to cover it. I had worked my entire life and had overcome so much all to have it ripped away just before my senior year. My teammates were looking to me as their captain for answers and I had none. We were all blindsided, hurt, and betrayed by the decision. I can remember walking into the athletic training room and sobbing in front of our dumbfounded and stunned trainers and fellow athletes, who shared in our shock and outrage. After the initial shock wore off, I started thinking, “well, that’s that. I guess we’ll just have to start a club team next year, right?” Wrong. Student Community Government had already finalized their budgets for the following academic year, so funding a club team would have been next to impossible. That’s when my roommate and fellow captain, Angela, had an idea. She said, “why don’t we try to save it? What do we have left to lose?” and she was right.
So the next morning, I created the petition. Within 11 hours of its creation, it had over 1,000 signatures. That’s when we knew that we had a chance and that we were onto something big. Then I wrote to every single Division III coach in the country, and the coaches of all the Division I and II teams we regularly competed against and asked them to help us, and the response was overwhelming. Many of those coaches went out of their way to send letters and emails in support of our cause. In addition to the online petition, we sent written forms of it around campus. We went around the dining halls, in the quad, in the dorms, everywhere. It was passed around classrooms, lecture halls, and sorority meetings. Many of our fellow students were outraged that the school would eliminate a sports team. But I knew that I needed more than signatures to reverse the college’s decision.
So I started researching. I read up on NCAA rules and regulations and educated myself about Title IX. I discovered that my school was guilty of some ethical violations and discrimination that were unacceptable under Title IX. Due to the excellent reputation and subsequent popularity of the Nursing and Education programs, at the time I was a student, RIC was approximately 66% female. Title IX states that athletic enrollments should be a reflection of the student population. It wasn’t. My calculations revealed that though RIC’s student population was 2/3 female, their athletic enrollment was over 50% male. Despite the fact that gymnastics was being cut and two more women’s sports (swimming and golf) would be added, the school would only be gaining one sport. Even if the new sports produced the amount of athletes they said it would produce (spoiler alert: they didn’t), that was not enough to tip the scales. Ethically, we as a team had always felt that we had been treated unfairly. The athletic department refused to send gymnasts to Division III Nationals when they qualified, they refused to replace our matting and equipment to comply with NCAA regulations, and we had to travel in vans to our away meets that were often over six hours away while other sports teams got coach buses to travel a fraction of that. We were underfunded, under appreciated, and underrepresented. It wasn’t due to lack of coaching or talent that the program wasn’t succeeding. It was because the athletic department didn’t care enough to equip it with the tools to help it succeed, and then they turned around and cut it for not being “successful”.
After documenting all of this, I decided to research gymnastics teams that had been cut but were later saved because I felt that precedence could be an important card to play. I found that Brown University, West Chester University, and Southeast Missouri had all had their programs cut and reinstated. But the two cases that really struck me were those of Brown, our Providence neighbors, and West Chester, a team we regularly competed against. Both of these teams took their cases to court and won. Reading their legal cases was like looking into a mirror and into my own situation at RIC. The similarities were shocking.
Title IX and the cases of Brown, West Chester, and SEMO were my heavy hitters. But I also had statistics showing that gymnastics was on the rise, statistics comparing it to swimming and golf, letters, testimonials from the petition, and written essays by my teammates on why gymnastics is important to them and why they ultimately chose RIC. Angela and I compiled all of this into a binder and set up meetings with the vice president of the college, who oversaw athletics. There were three meetings in total. During the first two, we presented our case. I knew that arguing for my program to remain indefinitely would be tough, so I suggested a compromise: a two-year trial period where we could prove that gymnastics was a worthy asset to Rhode Island College. All I wanted was a chance. Meanwhile, behind the scenes, angry calls and emails were inundating the administration, the petition was growing, and our cause could be seen in the local papers and on dozens of popular gymnastics websites and blogs.
It was the third meeting where we would hear the final verdict. I can still remember the butterflies, the heartbeat resounding in my chest, the sweaty palms and shaking hands, hoping for the best but expecting the worst. But despite the odds, despite the dozens of programs who had been cut before us, and despite all those who had doubted, discredited, and dismissed us, our request was granted. Rhode Island College Gymnastics would live to see another two years. The next season was the best of my career and the best season for RIC in years. I was named ECAC gymnast of the week once, scored several personal bests, and qualified to Division III Nationals on floor (yes, they actually sent me). Our coach was named ECAC Coach of the Year. The two-year trial period that I fought for is up, and 5 National Qualifiers, 4 Academic All-Americans, 1 Coach of the Year, and 1 Rookie of the Year later, Rhode Island College Gymnastics remains alive today.
To this day, I still can’t believe that we did it. But there are still days where I fear for the indefinite survival of the program. More so, I fear for the survival of college gymnastics as a whole. I want to one day live in a world where the sport I have devoted my entire life to is not constantly fighting for survival in the NCAA. I want to one day live in a world where gymnastics is as dutifully marketed and appreciated as basketball or football. I want to one day live in a world where administrators will actually make an effort to understand and appreciate gymnastics. I want to one day live in a world where we can go just one season without seeing another team’s petition to be saved from elimination. I want to one day live in a world where gymnastics athletes can be treated with fairness, equality, respect and with the same reverence that is given to athletes of more “popular” sports.
Cutting a sport, regardless of whether it’s gymnastics or football, or whether it’s a men’s sport or a women’s sport, is never, I repeat, never the answer. It is a cop-out. Denying athletes the right to participate in a sport they have worked tirelessly to succeed in and to represent their school with dignity and pride in is the biggest and most reprehensible disservice a college administration can do. Knowing how incredible and how valuable my experience as a college gymnast was, I want future gymnasts to have the opportunity to share in that same experience. I want there to be options available for gymnasts who want to continue competing after high school. If the elimination of programs to be a popular trend, that will not happen.
I am living, breathing proof that with a little grit and determination, saving a program is possible. But I was not alone in the battle. I could not have succeeded in doing what I did without the help of social media and the thousands of members of the gymnastics community who took a little time out of their day to support us, be it by signing a petition, making a phone call, writing a letter or email, or sharing our cause with their contacts. We cannot continue to sit idly as gymnastics programs disappear one by one. The situation for men’s gymnastics programs is especially dire, and right now, it is Temple who needs our help. Sign their petition, send a letter to their administration, and get on the phone and start calling. As for the other programs around the country, do your part in supporting your local college gymnastics team. Send a donation, attend a meet, and follow them on social media. The more the community remains involved, the more of a chance we have in keeping NCAA gymnastics alive.
ABOUT THE AUTHOR:
Sarah was a gymnast for 16 years, throughout which she competed at the state, regional, and national level. She went on to compete Division III collegiate gymnastics for Rhode Island College, where she was a two-year team captain, ECAC gymnast of the week, national qualifier on floor exercise, and Academic All-American, as well as being one of four senior athletes chosen as a Senior Athlete of Distinction at RIC’s 2012 Commencement. She graduated cum laude with a B.A. in English. Sarah continues her passion for gymnastics as a coach at Spectrum Gymnastics Academy in Londonderry, NH where she also runs the gym’s blog. She also is a level 9 rated judge and hopes to earn her level 10 rating next season.
Follow her on twitter: @GymCoachSarah
– Let your community feel your enthusiasm. Your loyal fan base will turn out.
@atlanticgym SO EXCITED for Apple Harvest Day today! Hope to see everyone out.
@gym_momentum Pretty Psyched to be coaching vault at National Team Camp this weekend. Be Ready to Rock!!
Don’t be afraid to allow your enthusiasm to show through. [Read more…]
I am currently sitting in Legal Seafoods in Boston waiting for my flight to Houston. I will be coaching at the JO training camp this weekend and I am stressed trying to figure out how I will get it all done. I am a notorious list maker. The best intentions and most focused to-do list can be derailed by the slightest distraction. Productivity killers are everywhere. [Read more…]