Social media provides huge opportunities for gyms, but remember your call to action when building your online community. Don’t just sit and wait for your parents to find your gym’s Facebook page. Give them clear instructions on where they can find you and why they should become a fan.
It took Dina, from Atlantic Gymnastics, and me 15 minutes to create the sign you see in the video (sorry there’s not a more direct shot). Simple direct wording, “Did your child learn a new skill today? Be Proud. Share it,” and a link. This sign does three things, it taps into a parent’s desire to boast about their child, gives them a community to share with, and directs them to your Facebook page. Simple. See my action items below and create your call to action today.
Video Transcript and Action Items to Do Today
Hey guys this is Doug Ridley and I’m here at Atlantic Gymnastics in Portsmouth, NH. I’ve been talking with the guys at Atlantic about some very simple ways to increase their fan page interaction on Facebook. Today we create this simple sign we are posting in their parent lounge. What it does is it encourages families to share what their children are learning at the gym today. It’s very simple and it’s something that you can do at your gym as well. If you have any other ideas on ways that you’re increasing your fan page interaction I hope that you’ll share them in the comments below. Have a good one.
- Calls to action don’t need to be complex. Identify what would connect with your community. Tell people what you want them to do. Make it direct and simple.
- Make sure to include your Facebook link.
- Make and print your sign. No need to call your graphic designer, this can be done on Word.
- Print and hang.